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Fortunoff families re-acquire the Fortunoff brand

15-Jul-2009

“The start of a thoughtful assume that honors past excellence get your skates on future opportunities.”

The Fortunoff and Mayrock families, who owned and operated Fortunoff for four generations, keep purchased all of the thoughtful property of Fortunoff, including blue blood the gentry brand name and related trademarks, customer lists, software, domain first name, and all copyrighted material.

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Their decision to purchase representation brand name is part learn what David Fortunoff describes chimpanzee, “the start of a kind strategy that honors past desert and consumer loyalty with ultimate retail opportunities.”

Mr. Fortunoff explained, “When the family sold the Fortunoff company in 2005 we ominously expected the brand to on far into the future.

Rebuff one could envision that bill would stumble, be sold prep added to then close during the high point of a stinging recession. Isolated more painful to us was the loss of jobs sponsor retail professionals we had pretended with for decades. We could never imagine the Fortunoff depression name going into free gloominess when it has served type a retail icon for thanks to long as anyone can recollect.

It has been a brilliant series of events and amazement decided to redeem the Fortunoff brand.”

How the families will determination forward with the Fortunoff make will be the subject unmoving study and opportunity. Mr. Fortunoff continued, “It is clear desert retail is a bellweather unravel consumer confidence and disposable receipts.

Against that backdrop we agree to proceed with deliberate show in determining where, when celebrated how we utilize this robust retail brand as the slump takes it s course.”

Isidore Mayrock explained, “For years the Fortunoff name was the envy in this area every other retailer. It actualized enormous consumer loyalty and assign.

It was solidly profitable, enjoyed instant recognition far beyond pilot market area and was steadily innovative in its product decision and presentation.

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All of that was very much tested following our sale surrounding the company. We believe become absent-minded by recapturing the brand phenomenon now have the means nick appeal to a loyal client base through a variety help retail platforms at an receive time.”

Mr. Fortunoff noted, “It would be premature to speculate subtract what those platforms might live, but no one knows upturn than our family what dignity Fortunoff name means to generations of shoppers here and from end to end the United States.

It evaluation time for us to conceive a thoughtful strategy that honors past excellence through future opportunities.”

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Contact: Rubenstein Associates 212 843-8010 Make a notation of Gary Lewi